Engagement Tracking

What It Is

Monitor social media and content engagement via platform APIs. Track likes, comments, shares, clicks, impressions. Identify high-performing content for recycling.

Key Functions

  • Platform API integration: Pull engagement metrics from LinkedIn, Twitter/X, Instagram APIs
  • Performance scoring: Rank content by engagement rate
  • Top performer identification: Flag content that significantly outperforms average
  • Content recycling trigger: High performers → regenerate for other platforms

How It Applies to Marketing Factory

  • Track every published piece's engagement automatically
  • Dashboard of top-performing content by channel
  • Automated flagging of viral or high-engagement content
  • Content recycling: top LinkedIn post → regenerated as Twitter thread, blog post