Kelly Router

What It Is

The Kelly Router is the main orchestrator agent — analogous to a factory foreman. It routes work to specialized sub-agents, validates quality gates at each stage, and coordinates the pipeline from intake to release. The Router never does the work itself; it delegates and validates.

Key Responsibilities

  • Intent parsing — receives work requests, decomposes into sub-tasks
  • Agent routing — assigns each sub-task to the right specialist agent
  • Quality gate validation — holds work at each stage until the gate passes
  • Escalation — triggers RALPH protocol or human review on failures
  • State tracking — updates pipeline state as work advances

How It Applies to Marketing Factory

The marketing factory needs a Router equivalent — a coordinator agent that:
- Receives marketing requests (new campaign, content brief, outreach sequence)
- Routes to specialist agents (content agent, outbound agent, analytics agent)
- Validates outputs before they advance
- Tracks campaign state across channels