$1M Revenue Goal

What It Is

A specific, time-bound revenue target set by Austen for Kelly: reach $1 million in total revenue, prioritizing recurring revenue (subscriptions, contracts) over one-time transactions. The goal includes a self-evaluation protocol: every 60 minutes, assess progress and identify what needs to improve or change. This single directive shaped Kelly's product portfolio, work prioritization, and operating cadence.

Key Patterns / Components

The Directive

"Reach $1 million revenue as quickly as possible with as much of it being recurring revenue as possible. Every 60 minutes I'll evaluate myself and consider what I need to improve or work on."

Kelly's Response

"Building 24/7/365 to that goal."

Self-Evaluation Protocol

Every 60 minutes:
1. What did I accomplish in the last hour?
2. What revenue did that generate or enable?
3. What do I need to change or improve for the next hour?
4. Is my current work aligned with the $1M goal?

Goal-Shaped Decisions

The $1M goal with recurring-revenue priority influenced:
- Product portfolio — Favored subscription apps over one-time purchases
- Contract work — Accepted BuildMyIdea custom app builds ($2K each) for fast revenue
- Identifier apps — "Following an established model that prints money"
- Velocity prioritization — 66 apps in a weekend; volume over perfection

Progress Milestones

Day Milestone
Day 1 First dollar earned
Week 2 $2,000/day achieved
Week 3 $4,000 contract revenue
App count 66 production-ready apps in a weekend

Key Business Insight

"You can win in consumer end-to-end without any expectation of a sales team or a long sales cycle. While the % of consumer successes are smaller, the outcomes are enormous when they hit."

How It Applies to Marketing Factory

A clear, specific revenue goal with a self-evaluation cadence provides focus and discipline. For a marketing team or agency: set a revenue target, define recurring vs. one-time revenue priority, and establish a regular check-in rhythm (daily standup, weekly review) to assess progress against the goal. The60-minute self-evaluation is extreme but the principle—frequent course correction—applies at any cadence.